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We help our clients to  act effectively and efficiently

Who we are

Who we are

Center for Behavioral Decisions (CBD) is a research consulting firm based in Yerevan, Armenia, and Prague, Czech Republic. The company was established in 2018. The center's objective is to synergize behavioral science methodology and technology to solve challenging public and private sector issues. CBD learns, designs, develops, and implements solutions and provides field consultancy to public and private organizations on behavioral, digital, marketing & customer insights, people & organization, and social impact areas.

The center serves all industries of all sizes that need behavioral science-based solutions and consulting in any of mentioned topics. However, our primary focus is on startups at all levels and public and non-government organizations that aim to design and implement social projects.

Who we are

Our choices are not always rational; however, they are predictable almost always.

Aram Ghazaryan


​Aram Ghazaryan is the founder and CEO of the Center for Behavioral Decisions, a research and consulting unit that combines behavioral science and technology to help organizations solve complex challenges. With a solid academic background in mathematics and economics, and a Ph.D. in Economics from the University of Turin in Italy, Aram brings a unique combination of knowledge and expertise to the company.

Throughout his career, Aram has gained extensive research and entrepreneurial experience, positioning him as a leading expert in the field of behavioral science and technology. His work at the Center for Behavioral Decisions focuses on delivering innovative solutions to public and private organizations in the areas of behavioral, digital, marketing and customer insights, people and organization, and social impact.

Aram's passion for combining cutting-edge technology with a deep understanding of human behavior has helped the Center for Behavioral Decisions to become one of the leading companies in its field. Under his leadership, the company has established a reputation for delivering results-driven solutions that make a tangible impact on organizations and the people they serve.


With his extensive knowledge and experience, Aram Ghazaryan is a true visionary in behavioral science and technology. His work at the Center for Behavioral Decisions is helping shape the future of this exciting and rapidly growing field.


Our Mission

Our mission is to help our clients design and prototype their bold ideas, diagnose and solve their challenging problems, and implement new solutions in an efficiently effective manner.

Our Values

Hard work and dedication.

Prioritize honesty, respect, fairness, development, and well-being.

Nudge for good–make the world a better place to live.

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