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We help our clients to  act effectively and efficiently

Who we are

Who we are

Center for Behavioral Decisions (CBD) is a pioneering research consulting firm rooted in Yerevan, Armenia, and Prague, Czech Republic. Established in 2018, we specialize in integrating behavioral science methodology with cutting-edge technology to address significant challenges in both the public and private sectors. Our acumen is especially honed in sectors such as Behavioral, Digital, Marketing & Customer Insights, People & Organization, and Social Impact. 

We passionately assist startups, public, and non-government organizations, aiming to foster innovation and execute impactful social projects. At CBD, we are committed to tailoring engaging and user-friendly products and services, crafting digital platforms that drive behavior change, and leveraging behavioral science to unveil actionable customer insights. Our objective is to enhance organizational structures, boost employee performance, and cultivate environments that promote financial literacy, improved educational outcomes, and community well-being. By synergizing technology and behavioral insights, CBD is steadfast in its mission to deliver transformative solutions and consultancy that drive innovation, efficiency, and meaningful impact across various industry landscapes.

Who we are

Our choices are not always rational; however, they are predictable almost always.

Aram Ghazaryan

Aram Ghazaryan_CEO

​Aram Ghazaryan is the founder and CEO of the Center for Behavioral Decisions, a research and consulting unit that combines behavioral science and technology to help organizations solve complex challenges. With a solid academic background in mathematics and economics, and a Ph.D. in Economics from the University of Turin in Italy, Aram brings a unique combination of knowledge and expertise to the company.

Throughout his career, Aram has gained extensive research and entrepreneurial experience, positioning him as a leading expert in the field of behavioral science and technology. His work at the Center for Behavioral Decisions focuses on delivering innovative solutions to public and private organizations in the areas of behavioral, digital, marketing and customer insights, people and organization, and social impact.

Aram's passion for combining cutting-edge technology with a deep understanding of human behavior has helped the Center for Behavioral Decisions to become one of the leading companies in its field. Under his leadership, the company has established a reputation for delivering results-driven solutions that make a tangible impact on organizations and the people they serve.


With his extensive knowledge and experience, Aram Ghazaryan is a true visionary in behavioral science and technology. His work at the Center for Behavioral Decisions is helping shape the future of this exciting and rapidly growing field.


Our Mission

Our mission is to help our clients design and prototype their bold ideas, diagnose and solve their challenging problems, and implement new solutions in an efficiently effective manner.

Our Values

Hard work and dedication.

Prioritize honesty, respect, fairness, development, and well-being.

Nudge for good–make the world a better place to live.

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