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Data-Driven Assessment Tools for Better Insights

Echoo is composed of experts with doctorates in areas such as Organizational Psychology and Mathematics, as well as data scientists with extensive experience in applied settings. Years of research on state-of-the-art literature and client cases have been the foundation for building our assessment tools. The psychometric properties of our surveys have been piloted and tested using more than 10,000 data points, employing statistical techniques such as internal consistency analyses, factor analyses, and correlations to confirm the psychometric properties, internal validity, and reliability of our measurements. Additionally, we have refined our survey platform to make it engaging and to reduce response bias, ensuring a good user interface experience while obtaining the best results. Finally, we embrace diversity, and our assessment tools have been translated and validated in the following languages: English, Spanish, French, German, Italian, Russian, Czech, and Armenian, allowing us to work with partners across the globe.

Why Echoo

  • Science-Backed Insights: Our work is grounded in scientific rigor. We aim to provide the best actionable insights to help organizations make informed decisions.

  • Guaranteed Confidentiality: Our consultants are trained in data confidentiality practices. Anonymity and confidentiality are strictly maintained for all participants and companies.

  • Tailored Solutions: While we have a suite of validated measurement tools, we tailor our models to meet the unique needs of your organization, delivering insights that are precisely aligned with your requirements.

Our approach

​Working with a dedicated project manager and consultant as main points of contact, our approach is designed to ensure a seamless and tailored experience for our clients. We believe in fostering a collaborative environment where your needs and objectives are at the forefront of our process. Here's how we achieve that:

  1. Kick Off and Discovery Session(s): We start by working closely with you to set expectations and understand your needs and objectives. This initial phase is crucial for establishing a solid foundation and ensuring alignment between our teams.

  2. Assessment Tool Build and Customization: Our tools are customized to meet your specific needs. We take the time to understand the nuances of your requirements and tailor our solutions accordingly.

  3. Assessment Tool Validation: We conduct a User Acceptance Testing (UAT) process to ensure you are satisfied with the final tool. Your feedback is invaluable in making sure the tool meets your expectations and performs as needed.

  4. Data Collection: We support you in the data collection process and monitor participation rates to ensure comprehensive and accurate data gathering.

  5. Data Analysis: Our consultants and analysts employ various statistical methods to uncover the most relevant insights. We focus on answering your questions through evidence-based analysis, ensuring the findings are robust and actionable.

  6. Results Dissemination: Our team prepares a comprehensive report with all the insights and key findings. We also provide a presentation where we discuss the main insights, takeaways, and practical recommendations, ensuring you have a clear understanding of the outcomes and how to implement them effectively.


Our approach is designed to be thorough, collaborative, and client-focused, ensuring that you receive a solution that is not only effective but also tailored to your unique needs.

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