BD Insights
Field-tested thinking on how people really decide, and how to design for it. Applied behavioral science, made useful.
Behavioral ScienceYesterday, Re-written: The Science Behind Memory
Every time you remember the past, you risk changing it.
AIThe Limits of AI Simulation: What AI Still Misses About Human Decision-Making
AI-generated synthetic users are transforming how organizations test ideas. But what if they're systematically easier to persuade than the people they're meant to represent?
AIDigital Maturity and AI as a Foundation for Designing Organizational Learning
Many organizations define tools, assign uses, and implement AI with a clear objective: improving efficiency or supporting decisions. Months later, several of those initiatives show cracks nobody anticipated: resistance, partial use, dependence on specific profiles, and results that don't scale.
Behavioral ScienceThe Nocebo Effect: When Expectations Become Reality
The nocebo effect usually gets blamed for making things worse. Flip the mechanism around, and the same machinery that manufactures harm can be redirected to manufacture better outcomes.
Communication and MessagingEvery News Story is Biased. The Only Question is How
Can the news ever be truly neutral? Journalism is shaped not only by political agendas but also by cognitive biases, editorial decisions, newsroom routines, and commercial incentives. From coverage bias and gatekeeping to framing, slanted information, and ideological influence, discover why even factually accurate reporting can distort public perception. Learn why transparency (and not the myth of perfect neutrality) is the key to building trust in modern journalism.
Behavioral ScienceInside Squid Game: A Behavioral Scientist’s Perspective
What makes Squid Game so compelling? Explore how optimism bias, loss aversion, social proof, and other behavioral science concepts come to life through the show's iconic games.
Behavioral ScienceMore Than Motivation: Understanding Executive Functioning Skills Using Behavioral Science
Increasing your Executive Functioning Skills can help create a more balanced and sustainable life.
Behavioral ScienceFeed the Self, Not Just the Shelf: The ROI of Happiness
In finance, we are trained to begin with a deceptively simple question before committing capital: What’s the return on investment?
Behavioral ScienceThe Memory Market and Gut Feelings
Why do some brands become unforgettable while others disappear from memory? Grounded in behavioral science, consumer psychology, and decision-making research, this article explores how gut feelings, intuition, and emotional memory shape brand preference. Discover why successful brands like Apple, Patagonia, and IKEA win through emotional resonance rather than rational persuasion, and how concepts such as the mere exposure effect, pattern recognition, and self-relevance influence consumer behavior. Learn why the strongest brands don't just capture attention, they create lasting emotional imprints that drive decisions long after the advertisement is gone.
Organizational BehaviorResponse Bias in Surveys: A Behavioral Science Perspective
Survey responses aren't always accurate. Learn about the most common types of response bias, why they occur, and practical strategies for designing surveys that produce more reliable, valid insights.
Communication and MessagingBehavioral Communication & Messaging: A Science-Based Path to Persuasive Communication
How Behavioral Communication and Messaging Can Help Organizations Influence Action
Behavioral ScienceThe Behavioral Science Behind DeepSeek’s Rapid Adoption: What Can We Learn?
Why did DeepSeek gain millions of users in just weeks? While technological innovation matters, behavioral science offers another explanation. This article explores how novelty bias, social proof, and fear of missing out (FOMO) help explain the rapid adoption of AI tools like DeepSeek and ChatGPT.
Communication and MessagingUsing Behavioral Science to Create a Persuasive CV
Want your CV to stand out? Learn how behavioral science can help you design a résumé that captures recruiters' attention, communicates your value, and increases your chances of landing an interview.
Organizational BehaviorAsking Questions to Drive Behavior: The Use of Employee Surveys in Organizations
Can simply asking employees a question change their behavior? Discover how surveys improve engagement, predict turnover, and remain a valuable behavioral science tool in the age of AI and big data.
Organizational BehaviorAdaptive Behavioral Interventions Through Design: A Case Study Methodology
Design has a measurable influence on human behavior. Across workplaces, schools, public institutions, and urban environments, organizations increasingly seek ways to shape healthier, more productive, and more sustainable behaviors through intentional environmental design.