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Choice Architecture


In a world filled with abundant options, making the right decision can often be overwhelming. At the Center for Behavioral Decisions (CBD), we understand the profound impact that the presentation of choices can have on decision-making. Choice Architecture is a service designed to strategically present choices in a manner that encourages better decision-making. Leveraging principles from behavioral science, we help public and private organizations structure their choices in a way that nudges individuals towards making more informed, beneficial decisions, ultimately leading to better outcomes for both parties involved.

Our Process

Our approach involves the following series of steps:

1. Understanding Your Needs: We start by understanding your organization's goals, the specific decisions that need to be made, and the desired outcomes. This involves a thorough analysis of the context in which decisions are made and the factors that influence them.


2. Designing Choice Architecture: Based on the insights gathered, we design the choice architecture tailored to your organization’s needs. This involves strategically structuring the options, providing relevant information, and utilizing behavioral nudges to guide decision-makers towards the desired outcome.


3. Testing and Optimization: Before full-scale implementation, we test the designed choice architecture in a controlled environment to assess its effectiveness. This allows us to make necessary adjustments and optimize the design for maximum impact.


4. Implementation: Once optimized, the choice architecture is implemented in the real-world setting. We provide continuous support and monitoring to ensure its effectiveness over time.

Key Benefits of Our Service

Informed Decision-Making

Improved Outcomes



Contact us to learn how our behavioral science-based solutions can help you to boost your business.

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