Digital

Overview

In today's digital world, it is more important than ever to understand and influence online behavior. At the Center for Behavioral Decisions, our Digital Services are designed to encourage behavior change, improve user experience, and optimize decision-making in the digital realm.

UX Research and Design

Improving the digital user experience by understanding and designing for the psychological needs and behaviors of the end users.

App and Website Design

Designing apps and websites that are user-friendly, engaging, and that drive desired behaviors.

What We Do for Our Clients

Response Bias in Surveys: A Behavioral Science Perspective

When people answer to surveys, they do not always respond with honesty or accuracy. Sometimes, their answers are skewed with subconscious biases, survey design flaws, or even in the desire for appearance favorable. Researchers call this "response bias", which is a total tendency to answer in ways that distort the true data.