Digital Behavior Change Programs
Overview
In today's digital age, technology plays a crucial role in influencing human behavior and decision-making. At the Center for Behavioral Decisions (CBD), we harness the power of technology to create digital programs and apps designed to encourage positive behavior change in critical areas of life such as health, finance, and productivity. Our Digital Behavior Change Programs are meticulously crafted to assist individuals and organizations in achieving desired outcomes, fostering well-being, and enhancing overall performance.
Our Process
Here’s how we do it:
1. Understand: The first step in our process is to gain a comprehensive understanding of the specific behavior change required. We work closely with our clients to grasp the intricacies of the problem, the target audience, and the desired outcomes.
2. Design: Leveraging insights from behavioral science, we design interventions that are not only user-friendly but also highly effective in driving the desired behavior change. We employ principles of persuasive technology, gamification, and user-centered design to create engaging and impactful digital programs and apps.
3. Develop: Our team of expert developers and behavioral scientists work hand-in-hand to develop the digital program or app, ensuring that it is not only technologically sound but also grounded in robust behavioral science.
4. Implement: We work closely with our clients to implement the digital program or app in the target environment. We provide comprehensive support to ensure seamless integration and maximum impact.
5. Evaluate: Post-implementation, we meticulously evaluate the program’s effectiveness in achieving the desired behavior change. We use a variety of metrics and methodologies to assess the impact and make necessary adjustments for continuous improvement.
Key Benefits of Our Service
Behaviorally Informed Design​
​Increased User Engagement
​Driving Desired Behaviors
Comprehensive Approach