At the Center for Behavioral Decisions, our Marketing & Customer Insights services harmonize the robust methodologies of behavioral science with innovative strategies to forge a transformative pathway in understanding and influencing customer behavior. The essence of our approach is rooted in the scientific analysis and strategic enhancement of brand interaction and customer decision-making processes.
WHAT CAN WE DO FOR OUR CLIENTS
Using behavioral science to understand how people perceive and interact with a brand emotionally and cognitively.
Crafting messages based on behavioral principles to enhance persuasion and brand affinity.
Designing and interpreting A/B tests to understand how different elements affect customer behavior.
Designing content strategies that leverage insights from behavioral science to increase customer engagement.
Uncovering the behavioral factors that influence how customers make decisions.