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Service Design


In today's highly competitive marketplace, creating a seamless and delightful experience for customers is more crucial than ever. The service design at the Center for Behavioral Decisions (CBD) focuses on designing services that are not only easy to use and engaging but also foster increased customer satisfaction and loyalty. We understand that the service experience plays a pivotal role in shaping customers' perception of a brand, and that is why we use a combination of behavioral science methodology and technology to create services that are intuitive, effective, and enjoyable.

Our Process

Our approach to service design is comprehensive and user-centered. We begin by thoroughly understanding the needs, desires, and behaviors of the target users. We then use this insight to create a service blueprint that outlines the entire service process from the users' perspective, identifying all the touchpoints and interactions that the users will have with the service.

1. Discovery: We start by conducting research to understand the needs and behaviors of the target audience. This involves a combination of qualitative and quantitative methods such as interviews, surveys, and observation.


2. Ideation: Based on the insights gathered, we brainstorm and develop a range of possible solutions. This is a collaborative process that involves input from all stakeholders, including clients, users, and our multidisciplinary team of experts.


3. Prototyping: We then create low-fidelity prototypes of the selected solutions to test and iterate on the concepts. This helps us to quickly identify and resolve any issues before the final implementation.


4. Implementation: Once the service design is finalized, we work with our clients to implement the service, ensuring that it is integrated seamlessly into the existing systems and processes.


5. Evaluation: After the implementation, we continuously monitor and evaluate the service to ensure it is meeting the desired objectives and make any necessary improvements.

Key Benefits of Our Service

Increased Customer Satisfaction

Improved Operational Efficiency

Competitive Advantage


Contact us to learn how our behavioral science-based solutions can help you to boost your business.

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