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How Behaviorally Smart Is Your Product/Service?

Every product/service or organization shapes behavior — the question is, how intentionally?
This quick assessment helps you discover how effectively your team applies behavioral design principles to drive engagement and better decisions.

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In just a few minutes, you’ll answer key questions about your approach and receive a personalized Behavioral Design Score by email, along with practical tips to make your experiences more intuitive, engaging, and human-centered.

How clearly is the target user behavior defined for your product/service?
We don’t have a clearly defined target behavior
It’s loosely defined, but not measurable
We have a defined target behavior, tracked occasionally
It’s specific, measurable, and guides all design decisions
How well do you understand what prevents your users from doing the desired behavior?
We haven’t explored this yet
We rely on assumptions or anecdotal feedback
We’ve conducted some research into user barriers
We have clear data on psychological and contextual barriers
How often do you apply behavioral science principles (nudges, framing, heuristics) in design or communication?
Rarely or never
Occasionally, but not systematically
Regularly in certain areas
It’s embedded in our design process
How often do you test behavioral hypotheses (e.g., A/B tests, experiments)?
Never
Occasionally, but without clear methodology
We run structured tests sometimes
We continuously test and iterate based on results
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