top of page
Behavioral Design
"Caption with Intention": Where Accessibility Becomes Storytelling
Winner of the Grand Prix – Digital Craft & Design, Cannes Lions 2025 (Source: Cannes Lions 2025 Winners List) For decades, film...
Divya Thakur
Jul 3
Why ChatGPT Uses Emojis (and What That Says About Us)
Reflections on Digital Emotion, Trust, and the Blurring Line Between Human and Machine Communication It started with a simple “Hey, how are you doing today?” ChatGPT replied, “I’m doing well—thanks for asking 😊” And that one emoji led me down a behavioral rabbit hole. As a behavioral science researcher, I’ve studied how tone, signaling, and emotional cues influence our trust and attention in communication. But here I was, watching an AI mirror all the tiny nuances humans use
Divya Thakur
Jun 6
Behavioral Communication & Messaging: A Science-Based Path to Persuasive Communication
Behavioral Communication and Messaging is a strategic framework for crafting communication based on how people actually think and behave.
Dr. Aram Ghazaryan
Mar 31
Breathing for Better Decisions – A Behavioral Approach to Relaxation, Focus, and Wiser Choices
Through structured breathing techniques, individuals can unlock their potential for relaxation, focus, and wiser decision-making.
Dr. Aram Ghazaryan
Jan 9
Behavioral Frameworks: Guiding Change and Decision-Making
Whether designing policies, creating products, or encouraging healthier habits, behavioral frameworks help to achieve impactful outcomes.
Dr. Aram Ghazaryan
Dec 23, 2024
bottom of page