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Behavioral Design


"Caption with Intention": Where Accessibility Becomes Storytelling
Winner of the Grand Prix – Digital Craft & Design, Cannes Lions 2025 (Source: Cannes Lions 2025 Winners List) For decades, film...

Divya Thakur
Jul 3


Why ChatGPT Uses Emojis (and What That Says About Us)
Reflections on Digital Emotion, Trust, and the Blurring Line Between Human and Machine Communication It started with a simple “Hey, how...

Divya Thakur
Jun 6


Behavioral Communication & Messaging: A Science-Based Path to Persuasive Communication
Behavioral Communication and Messaging is a strategic framework for crafting communication based on how people actually think and behave.

Aram Ghazaryan
Mar 31


Breathing for Better Decisions – A Behavioral Approach to Relaxation, Focus, and Wiser Choices
Through structured breathing techniques, individuals can unlock their potential for relaxation, focus, and wiser decision-making.

Aram Ghazaryan
Jan 9


Behavioral Frameworks: Guiding Change and Decision-Making
Whether designing policies, creating products, or encouraging healthier habits, behavioral frameworks help to achieve impactful outcomes.

Aram Ghazaryan
Dec 23, 2024
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