Behavioral Design

As AI assistants slip into our daily routines, they don’t just save time—they quietly reshape how we think, feel, and relate to others. This piece explores the cognitive costs of convenience, the rise of artificial intimacy, and how behavioral design and regulation can protect human agency.

Winner of the Grand Prix – Digital Craft & Design, Cannes Lions 2025  (Source: Cannes Lions 2025 Winners List)    For decades, film...

Reflections on Digital Emotion, Trust, and the Blurring Line Between Human and Machine Communication It started with a simple “Hey, how are you doing today?” ChatGPT replied, “I’m doing well—thanks for asking 😊” And that one emoji led me down a behavioral rabbit hole. As a behavioral science researcher, I’ve studied how tone, signaling, and emotional cues influence our trust and attention in communication. But here I was, watching an AI mirror all the tiny nuances humans use

Behavioral Communication and Messaging is a strategic framework for crafting communication based on how people actually think and behave.

Through structured breathing techniques, individuals can unlock their potential for relaxation, focus, and wiser decision-making.

Whether designing policies, creating products, or encouraging healthier habits, behavioral frameworks help to achieve impactful outcomes.