Behavioral Science

When people answer to surveys, they do not always respond with honesty or accuracy. Sometimes, their answers are skewed with subconscious biases, survey design flaws, or even in the desire for appearance favorable. Researchers call this "response bias", which is a total tendency to answer in ways that distort the true data.

Behavioral Communication and Messaging is a strategic framework for crafting communication based on how people actually think and behave.

The Behavioral Science Behind DeepSeek’s Rapid Adoption.

Through structured breathing techniques, individuals can unlock their potential for relaxation, focus, and wiser decision-making.

Behavioral Science Insights to Start Your New Year Strong

A list of 7 films that explore behavioral science concepts.

Whether designing policies, creating products, or encouraging healthier habits, behavioral frameworks help to achieve impactful outcomes.

Background Organizations across various sectors are increasingly recognizing the impact of design on human behavior, particularly in...

Change is a constant variable in work environments. It may come in different shapes and forms such as an HR system or a software update....

"Can anyone name one thing they are average at?” asked one of my friends from the army to a group of fellow soldiers. Back then, it...

The essence of economics revolves around understanding the intricacies of human decision-making. Over the years, economists have...