Behavioral Science

Every news story is biased. The only question is how

When I first watched Squid Game , I thought I was just going to be another hit Netflix series. But within minutes, I found myself viewing an illustration of the decision-making processes I study and work with every day. The games immediately revealed how people think, choose, and react under risk, uncertainty, and social pressure. And I wasn’t alone. Squid Game  became one of the most globally watched TV shows in history, with the first season alone drawing 265 million views

More Than Motivation: Understanding Executive Functioning Skills Using Behavioral Science

In finance, we are trained to begin with a deceptively simple question before committing capital: What’s the return on investment? Yet...

Reflections on Digital Emotion, Trust, and the Blurring Line Between Human and Machine Communication It started with a simple “Hey, how are you doing today?” ChatGPT replied, “I’m doing well—thanks for asking 😊” And that one emoji led me down a behavioral rabbit hole. As a behavioral science researcher, I’ve studied how tone, signaling, and emotional cues influence our trust and attention in communication. But here I was, watching an AI mirror all the tiny nuances humans use

“Gut feelings are intelligent, not irrational. Intuition is fast and frugal. Gut feelings are not mere impulses, but rather intelligent...

When people answer to surveys, they do not always respond with honesty or accuracy. Sometimes, their answers are skewed with subconscious biases, survey design flaws, or even in the desire for appearance favorable. Researchers call this "response bias", which is a total tendency to answer in ways that distort the true data.

Behavioral Communication and Messaging is a strategic framework for crafting communication based on how people actually think and behave.

The Behavioral Science Behind DeepSeek’s Rapid Adoption.

Through structured breathing techniques, individuals can unlock their potential for relaxation, focus, and wiser decision-making.

Behavioral Science Insights to Start Your New Year Strong

A list of 7 films that explore behavioral science concepts.

Whether designing policies, creating products, or encouraging healthier habits, behavioral frameworks help to achieve impactful outcomes.

Background Organizations across various sectors are increasingly recognizing the impact of design on human behavior, particularly in...

Change is a constant variable in work environments. It may come in different shapes and forms such as an HR system or a software update....

"Can anyone name one thing they are average at?” asked one of my friends from the army to a group of fellow soldiers. Back then, it...

The essence of economics revolves around understanding the intricacies of human decision-making. Over the years, economists have...