Changing Behaviors for Good
We help you understand how people really decide, then design for it.
How well does your organization decide?
Eight quick questions across design, messaging, culture, and decision systems, with an instant maturity score and a tailored next step.
Free · no obligation
Science first, technology throughout
Founded in 2018, the Center for Behavioral Decisions integrates behavioral science with advanced technology to enhance decision-making across the public and private sectors, serving startups, organizations, NGOs, and nearly every industry.
More about us →Consulting
Tailored advice on behavioral insights, digital innovation, and strategic marketing.
R&D
Exploring cutting-edge behavioral methodologies and decision technologies.
Academy
Courses and workshops that put behavioral science into practitioners’ hands.
Built around the science
Bias Handbook
A pocket field guide to 194 cognitive and behavioral biases, one-glance diagrams, the classic studies, and 12 behavioral frameworks. On the App Store. It turns decades of decision research into something you can use in seconds.
C-Breath
A mindfulness app for executives, guided breathing for calmer, sharper decisions, built with Stepapp Inc. A few minutes of breathing, engineered for the moments when clear thinking matters most.
Nudge Group
9,000+ professionals on LinkedIn exploring behavioral economics and applied decision science. Join the conversation where research meets real-world practice.
BD Academy
Courses and workshops disseminating behavioral science knowledge to teams and individuals. Practical training that turns the evidence into skills your people can apply.
SED
School for Economic Decisions, boosting economic and financial literacy through olympiads, teacher training, and entrepreneurship competitions in Armenia and beyond. A pipeline for the next generation of sharp economic thinkers.
Tatevatsi
Learn behavioral economics 10 minutes a day, gamified daily lessons in decision science, psychology, and personal finance. At its core, it builds real fluency in economics, finance, and behavioral economics, one short lesson at a time.
Let’s change behaviors for good
Tell us about the decision your users, customers, or citizens are facing. We’ll tell you what the science says and how we’d test it.