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Behavioral science-based consulting is a specialized form of consulting that applies the principles of psychology, economics, sociology, and other behavioral sciences to help organizations and individuals to better understand, anticipate, and influence behavior. It focuses on improving productivity, morale, and decision-making, as well as understanding how people interact with each other and their environment. Behavioral science-based consulting utilizes various tools such as surveys, interviews, focus groups, and field observations to uncover the underlying motivations, mental models, and attitudes that lead to certain behaviors.

Based on these elements, the Center for Behavioral Decisosns develops strategies to help organizations and individuals make better decisions, increase engagement, and create a more positive workplace culture. Additionally, the center provides guidance on how to better measure and evaluate the effects of organizational and individual behavior. With the right approach, behavioral science-based consulting can provide organizations and individuals with a better understanding of their environment and ultimately lead to more effective decision-making and improved outcomes.

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Behavioral science-based services

Behavior Change

Empower your employees to drive positive change with our expert behavior change services! At the Center for Behavioral Decisions, we leverage the latest in behavioral science to help companies encourage and facilitate behavior change among their employees. Whether your goal is to improve productivity, foster a positive company culture, or drive sustainability efforts, our behavior change solutions can help you achieve your objectives.

Around 50%  of all workers are unhappy with their jobs.

Our behavior change process is proven to be effective and efficient, helping employees make lasting changes that have a real impact. From setting realistic goals to tracking progress, our customized plans ensure that change is gradual, sustainable, and attainable. Don't let old habits hold your business back any longer. Take control of your employees' behavior and unleash your company's full potential with our behavior change services.

Behavioral Marketing

Unlock the true potential of your marketing strategy with our innovative behavioral marketing services! At the Center for Behavioral Decisions, we believe that data is key to successful marketing. That's why we track your customers' online activity, including website visits, purchasing behavior, and social media activity, to gain valuable insights into their habits and preferences.


With this information, we create customized offers, discounts, and personalized messages that build relationships with your customers and drive sales. By targeting your customers based on their behavior, your marketing efforts are not only more relevant but also more likely to succeed. Improve customer experience, increase loyalty, and boost sales with our powerful behavioral marketing solutions today!

Behavioral Design

Transform your business with the power of behavioral design. Our expertise in psychology, technology, and data allows us to create customized customer experiences that drive customer engagement and build lasting loyalty. With deep insights into customer behavior, we design user interfaces, customer journeys, and personalized experiences that meet the needs and motivations of your customers. Our cutting-edge methods and tools, such as behavioral studies and Micro-Randomized Trials, help us measure and track customer behavior, giving you the data-driven insights you need to make informed decisions and improve customer experiences. With the behavioral design, you can take your business to the next level, boosting customer engagement, loyalty, and retention.

Red Chili Pods

Learn How Behavioral Economics Can Improve Marketing

Richard Thaler’s 2017 Nobel Memorial Prize in Economic Sciences is a nudge for marketers to learn about behavioral economics.

Toy Brain

How Digital Design Drives User Behavior

A review of recent research provides clear evidence that many organizations are currently undervaluing the power of digital design and should invest more in behaviorally informed designs to help people make better choices. 

Contact us to learn how our behavioral science-based solutions can help you to boost your business.

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